On stage · HX Forum, Sydney
The host
Podcast host · Keynote speaker · Board member · CX & AI leader
Dr Eslam Afifi.
I decode how great experiences are built.
A senior enterprise insights leader working where customer experience, Voice of Customer and AI-enabled insights meet. On The CX Algorithm I bring that work to the mic, challenging how AI and CX really create value.
Track record
Customer signal, turned into commercial outcomes.
Over fifteen years helping organisations across Australia, Europe and the GCC, measured the way boards measure it.
My story
A practitioner-academic career
I'm a senior enterprise insights leader, leading customer experience, Voice of Customer and AI-enabled insights across multiple brands, and turning customer signal into decisions that move commercial outcomes.
As a recognised AI and CX thought leader, I host The CX Algorithm podcast and its companion LinkedIn newsletter, exploring AI augmentation versus automation, ROI versus ROE, and CX as an operating system for the AI era. I also serve as a board member.
My career spans four continents: Australia, the UK, Spain and the Middle East. I hold a PhD from Monash University and an Executive MBA from IE Business School, where I received the Blue Torch Award.
On stage
From the mic to the main stage
Keynotes, panels and workshops for CX and insights leaders, in the room or live on screen.
What I explore
Six lenses on customer experience
Every conversation on the show runs through one of these channels. Bring one up on the desk.
Select a channel to solo it.
Experience isn't a department. It's the sum of every small promise a brand keeps, or breaks.
Work with me
Bring this conversation to your stage.
Speaking, advisory, podcast guesting or press. Tell me about your audience and what you want them to leave with.
- Keynotes
- Panels
- Workshops
- Advisory
- Podcast guesting
- Press
Or email hello@thecxalgorithm.com